During my time at SPANX, I helped to grow our Activewear category from a tiny selection of all-black leggings and sports bras, to a full-fledged Active collection of skorts, tops, third layers, and leisurewear. Our team designed and launched the the AirEssentials collection, as seen in Oprah’s Favorite Things.
GABERCRETE aims to captures the aesthetic of the Star Wars universe, outfitting fans of the franchise in clothing that makes them feel like part of the action. The brand has developed a robust following of loyal enthusiasts on social media, especially amongst cosplayers and those who enjoy “Disney-bounding” at the parks.
It is a sincerely personal creative endeavor for me, and represents the realization of an entrepreneurial dream: I manage all aspects of the company, from design and development, to branding and marketing collateral, as well as all e-commerce and financials.
What started as a small business sewing bespoke jackets in-house has grown to a collection of ready-to-wear styles with over 1,700 units of product sold since launch.
Case Optics develops optical cases, lens cloths, POP, and other eyewear accessories for brands such as Warby Parker, Barton Perreira, Tura, OGI, l.a.Eyeworks, GlassesUSA, Kenmark, and more.
Within my first 4 months at Case Optics, I had re-sourced a collection of 20+ case kits for the Tura brand, providing end-to-end development and full production tracking through delivery, while at the same time supporting several other brands and their development needs.
As Director of Product Development, I also own new concept/design rendering services for all clients.
