GABERCRETE aims to captures the aesthetic of the Star Wars universe, outfitting fans of the franchise in clothing that makes them feel like part of the action. The brand has developed a robust following of loyal enthusiasts on social media, especially amongst cosplayers and those who enjoy “Disney-bounding” at the parks.
It is a sincerely personal creative endeavor for me, and represents the realization of an entrepreneurial dream: I manage all aspects of the company, from design and development, to branding and marketing collateral, as well as all e-commerce and financials.
What started as a small business sewing bespoke jackets in-house has grown to a collection of ready-to-wear styles with over 1,700 units of product sold since launch.
Custom Jackets
Designed and sewn in-house.
The Scoundrel’s Poncho
GABERCRETE’S first and most well-loved ready-to-wear style. Designed in-house, and produced in small-batch pre-order runs at a local Atlanta factory.
Marketing & Socials
GABERCRETE’s brand identity is largely inspired by fusing the aesthetic of vintage print ads from the 70s with the ads of the 90s, the former being the era when Star Wars was being established, and the latter seeing its revival across early internet and new media platforms. It aims to invoke familiarity with those who grew up collecting the toys and games of these timeframes.
